Tuesday, February 21, 2006

Fizzy Math

If you want a clue of just how bad most TV is you should read this short article about the worst shows for product placement.

American Idol - the highest rated show on television these days - is one of the worst offenders. There is a school of thought, apparently, that the show is about discovering talent and/or providing a few untalented people to laugh at each week. Those of us who've gotten wise realize that the show is about only one thing: Coca Cola.

If you watched last year's incarnation of the show you saw 7 hours of ads totally almost 3,500 "brand occurrences." Presumably that includes all the oh-so-subliminal bottles of Coke the judges just happen to be drinking.

0 Comments:

Post a Comment

<< Home